Marketing online

Make a simple marketing plan

A one-page plan that covers who, what, where and how you'll measure it.

1. Who are your best customers? Be specific.
2. What problem do you solve, and why you?
3. Where do they look for help – search, social, word of mouth, local press?
4. What do you want them to do – call, book, visit, buy?
5. How will you know it worked?
6. Budget in money and hours per week.

Review it every three months.