Section
Types of internet marketing
Plain-English guides to each main channel: what it is, when it suits, what it costs in time and money, and the rules to follow.
No channel is best for everyone. Most small businesses do well with two or three done consistently.
Search engine optimisation (SEO)
Helping people find you in search results by being genuinely useful and technically sound.
Read →Content marketing
Articles, guides, videos and tools that help your audience and build trust over time.
Read →Social media marketing
Using Facebook, Instagram, TikTok, LinkedIn and others to reach and talk with people.
Read →Paid advertising (PPC and paid social)
Paying search engines and social platforms to show your ads to chosen audiences.
Read →Email marketing
Sending newsletters and offers to people who have agreed to hear from you.
Read →Affiliate marketing
Earning a commission by recommending other companies' products.
Read →Influencer marketing
Working with creators who have an engaged audience, or becoming one yourself.
Read →Video marketing
Short-form and long-form video on YouTube, TikTok, Reels and your own site.
Read →AI tools in marketing
How AI writing, image, analysis and automation tools fit into everyday marketing.
Read →