Types

Video marketing

Short-form and long-form video on YouTube, TikTok, Reels and your own site.

What it is

Using video to show, teach and entertain.

Tips

• Phones are good enough; clear sound matters more than the camera.
• Get to the point in the first few seconds.
• Add captions – many people watch with the sound off.
• Reuse one longer video as several short clips.

Watch out

Consistency matters more than polish, but it is time-consuming. Be realistic about what you can keep up.