Types

Content marketing

Articles, guides, videos and tools that help your audience and build trust over time.

What it is

Publishing useful material so people get to know and trust you before they buy.

Suits

Experts and businesses with knowledge to share and time to share it regularly.

Ideas

• Answer the ten questions customers ask most.
• Before-and-after explainers (with permission and no exaggeration).
• Checklists, guides and how-tos.

Watch out

Volume is not the goal. A few genuinely helpful pieces beat lots of thin ones.