Types

Social media marketing

Using Facebook, Instagram, TikTok, LinkedIn and others to reach and talk with people.

What it is

Posting, replying and building a community where your audience already spends time.

Suits

Visual businesses, local businesses with regular news, and personal brands.

Tips

• Pick one or two platforms your customers actually use.
• Reply to comments and messages quickly.
• Show real people and real work.

Rules

Paid or incentivised posts must be clearly labelled as ads (ASA guidance).