Types
AI tools in marketing
How AI writing, image, analysis and automation tools fit into everyday marketing.
What they do well
- First drafts, outlines and rewording.
- Brainstorming ideas and angles.
- Summarising research and reviews.
- Spreadsheet formulas and simple automations.
What to be careful with
- Facts: AI tools can state wrong things confidently. Check everything.
- Sameness: unedited AI text tends to sound like everyone else's.
- Privacy: don't paste customer data into tools without checking their terms and your data protection duties.
Search engines and AI content
Google says it rewards helpful content however it is produced, but using automation mainly to manipulate rankings breaks its spam policies (Google).
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