Tips & ideas

Offline marketing tips

Old-school ideas that still work, especially for local businesses.

1. Talk to neighbouring businesses about cross-promotion.
2. Sponsor or support a local club, school event or charity.
3. Run a workshop, open day or tasting.
4. Leave good-quality cards or leaflets where your customers go.
5. Use clear signage and make the entrance welcoming.
6. Join a networking group for a few months and give before you ask.
7. Contact local press or radio with genuine news.
8. Thank loyal customers personally.